|
What You'll Learn
|
By the time you finish this course, you will be able to:
 Transform scarcity into creativity: Master low-cost, high-impact marketing strategies tailored to Nigeria’s realities (even with tight budgets!).
Build a “tribe” of loyal customers: Create emotional connections that make your audience say, “This brand understands ME!”
Turn limitations into viral opportunities: Leverage platforms like WhatsApp, Instagram, and TikTok to reach millions without a tech team.
Silence doubters with results: Confidently track ROI and prove your marketing’s worth—no more “wasting money” accusations.
|
|
What's Covered in the Course
|
Why do customers ignore you—even if your product is great? We’ll start by fixing the #1 mistake Nigerian entrepreneurs make: leading with features, not feelings. You’ll dig into the dreams and frustrations of your audience (e.g., the Lagos mompreneur juggling 5 side hustles or the Aba tailor tired of undervalued craftsmanship). Through real Naija case studies, you’ll learn to weave your brand’s purpose into stories that make customers think, “This is EXACTLY what I’ve been searching for!”
Next, we’ll tackle visibility. Forget “post and pray” social media tactics. You’ll discover how to use Nigeria’s “hustle culture” to your advantage—like turning customer complaints into viral content (“See how I turned a ‘your price too high’ comment into 50 new orders!”) or partnering with micro-influencers who’ll shout your praises to their loyal followers. Plus, you’ll get templates for creating scroll-stopping posts in 15 minutes flat.
|
